Run Instagram Reels and Stories on a Community you own.

Launch from your Community's campaign app store. Reels campaigns are typically UGC (50 creators, 4 weeks) or sponsored Story takeovers. Brief covers hook structure, sound guidance, and usage rights. Top performers can be relicensed for paid distribution at a flat per-creator fee.

Per-creator rates by tier: micro ($200–$2.5K), mid ($2.5K–$15K), macro ($8K–$25K). A 50-creator UGC Reels campaign typically runs $15K–$50K in creator rewards plus the Airaa platform subscription ($500/mo standard).

No. Meta sunsetted the Reels Play Bonus program in early 2024 and has not relaunched a comparable creator-fund-style payout. Brand-funded campaigns are the most reliable path to monetization for Reels-first creators today.

Not to join Airaa. Meta Verified is useful for support but doesn't gate brand-funded campaigns. We integrate via Instagram's Business API, which works on any standard Business or Creator account.

Yes. Mid-tier and micro creators (10K–50K) typically out-perform mega creators on engagement-rate-weighted CPM. We have campaigns scoped specifically for that tier.

Every campaign automatically tags the post with Instagram's official Paid Partnership label and routes brand metrics back to the brand's Ads Manager — both compliance and reporting are handled.

Yes — most do. Airaa briefs are multi-format by default, and the analytics dashboard rolls up Reels-watch-time, Story-tap-through, and bio-link clicks into one ROAS number.

Meta sunsetted the Reels Play Bonus in early 2024 after publicly pivoting away from creator-fund-style payouts and toward incentivizing brands to fund creators directly. The official rationale was that brand-funded content drives stronger ROI for the platform than view-based payouts.

Properly structured sponsored Reels do not. Airaa briefs use a 'lesson-first' or 'storytelling-first' structure with the brand integrated into the existing narrative, which Instagram's algorithm treats almost identically to organic content. Reels with the Paid Partnership label that read as native content typically perform within ±10% of a creator's organic average.