Free Tool

Influencer Rate Calculator

Get a defensible rate range for any creator on Instagram, TikTok, YouTube, or X, based on follower count, engagement rate, and content format. Built on 2026 industry benchmarks.

Inputs

Follower count50K

1K5M

Tier: micro (avg ER 3.86%)

Engagement rate3.5%

0.00%15%

(likes + comments) ÷ followers × 100

Content format

Results

Suggested rate range

$264-$3,300

Mid-point: $1,584 per reel

Engagement multiplier

1.00×

Within tier average range

Tier baseline

$200-$2,500

Industry-standard micro-tier rate before format/engagement adjustments

How this is calculated

Rate = base tier × format multiplier × engagement bonus. Tier ranges (nano $50-$300, micro $200-$2.5K, mid $2.5K-$15K, macro $8K-$25K, mega $10K-$100K+) match Influencer Marketing Hub's 2026 benchmark report. IG ≈ +30% over TikTok; Reels ≈ +32% over static posts.

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