Free Tool

Influencer Rate Calculator

Get a defensible rate range for any creator on Instagram, TikTok, YouTube, or X — based on follower count, engagement rate, and content format. Built on 2026 industry benchmarks.

Inputs

Follower count50K

1K5M

Tier: micro (avg ER 3.86%)

Engagement rate3.5%

0.00%15%

(likes + comments) ÷ followers × 100

Content format

Results

Suggested rate range

$264–$3,300

Mid-point: $1,584 per reel

Engagement multiplier

1.00×

Within tier average range

Tier baseline

$200–$2,500

Industry-standard micro-tier rate before format/engagement adjustments

How this is calculated

Rate = base tier × format multiplier × engagement bonus. Tier ranges (nano $50–$300, micro $200–$2.5K, mid $2.5K–$15K, macro $8K–$25K, mega $10K–$100K+) match Influencer Marketing Hub's 2026 benchmark report. IG ≈ +30% over TikTok; Reels ≈ +32% over static posts.

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