Campaign type

Native content, at volume.

Briefed creators flood every feed with native short-form video that looks like a creator made it, not an ad. You approve what runs, and creators earn as the views roll in, paid in 48 hours.

Launch a UGC campaign See how it runs

50 creators

Typical creator pool

~4M estimated

Typical impressions

4 weeks

Timeline

50 creators

Typical creator pool

~4M estimated

Typical impressions

4 weeks

Timeline

The flow

How a UGC campaign moves, start to payout

Post the brief

Set payment & who can submit

Approve & pay on views

48-hour payouts

Post the brief

Set payment & who can submit

Approve & pay on views

48-hour payouts

How it runs

From brief to payout
in three steps

Brief · UGC$3-10 CPM

Spring lookbook

Hook in first 2s

Tag @1win · #matchweek

No competitor names

Post the brief

Define the format, hook, do's and don'ts, and required hashtags and mentions. AI can sharpen your guidelines before it goes live.

Approval queue

@laurenvee

15s · 1080p

Approved

@danielfin

15s · 1080p

Pending

@mayacreates

15s · 1080p

Pending

Set payment & who can submit

Pay a CPM as views roll in or a flat rate per approved video. Choose your platforms, set rates, and target exactly who can participate.

Live · @laurenvee Live

247K views

+$1,235 USDC accrued

Rolling at $5 CPM

Approve & pay on views

Creators submit native videos; AI pre-checks each against your brief. You approve the ones that fit, and they earn as the views accrue, paid in 48 hours.

Total control

Your budget, your rules,
your creators

Every campaign gives you the dials to make sure your budget only reaches the creators and content you want.

Brief the exact video

Set the format, hook, do's and don'ts, required hashtags and mentions, and let AI sharpen your guidelines before launch.

Pay per view or flat

Pay a CPM as views accrue, or a fixed amount per approved video. Set a max payout per video and a minimum-views threshold.

Choose your platforms

Turn on X, TikTok, Instagram, and YouTube, and set the rate for each. Run where your audience actually is.

Approve what runs

Let AI validate each submission against your brief, or review every draft manually. Open it to all creators or your community only.

Sound familiar?

Run UGC Campaigns when
you're thinking this

We need TikToks, Reels, Shorts at volume

Our existing content looks too corporate

We're a consumer-facing product

We want usage rights on creator content for paid

We're tired of $25 CPMs on Meta

FAQ

Common questions about
UGC Campaigns

You're paying creators directly for native, organic views: no ad-network markup and no agency cut. The same volume of authentic creative lands at a fraction of what it costs through paid ads or a production agency. We'll map the exact numbers to your budget on the call.

By default, creators keep ownership and you get organic usage rights. Top-performing videos can be relicensed for paid ads at a flat per-video fee, set per campaign.

AI pre-checks each submission for brief compliance: hook structure, length, hashtags, disclosure language, content quality, account authenticity. Submissions that pass come into your approval queue, and you approve which videos go live. Approved videos start earning the moment they post.

AI flags it before it hits your queue, or you reject it from the queue. Creators get specific feedback (e.g. 'hook too long', 'product not visible in first 3 seconds') and can re-submit once. Repeat misses don't payout.

From brief publish to first videos live: typically 5-7 days. Full campaign cycle (50 creators, ~4M impressions): ~4 weeks.

More campaign types