Airaa
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Campaign type

Creator-native short-form video at CPM.

Briefed creators in your Community submit native TikTok, Reels, Shorts, and X video. You approve what runs. Creators are paid in rolling USDC at $3–$10 CPM as views accrue.

Launch a UGC campaign See how it runs
Self-serve
Typical scope

~50 creators, ~4M est. impressions, 4 weeks

Yes
Self-serve
0 creators
Typical creator pool
~0M estimated
Typical impressions
0 weeks
Timeline
How it runs

From brief to USDC payout
in three steps

Brief · UGC$3–10 CPM
Spring lookbook
Hook in first 2s
Tag @brand · #spring
No competitor names
01

Post the brief

Define hook, format, do's and don'ts, music, usage rights, and your CPM rate ($3–$10). Set the budget cap and audience filters for your Community.

Approval queue
@laurenvee
15s · 1080p
Approved
@danielfin
15s · 1080p
Pending
@mayacreates
15s · 1080p
Pending
02

Creators submit videos

Vetted creators in your Community see the brief and submit native TikToks, Reels, Shorts, and X videos. AI pre-checks each submission for brief compliance before it hits your queue.

Live · @laurenvee Live
247K views
+$1,235 USDC accrued
Rolling at $5 CPM
03

Approve and pay on rolling views

You approve the videos that match. Approved videos go live on creator accounts and USDC accrues at your CPM rate as views come in — no flat per-post fees, no end-of-campaign waits.

Pick this campaign type when
  • “We need TikToks, Reels, Shorts at volume”
  • “Our existing content looks too corporate”
  • “We're a consumer-facing product”
  • “We want usage rights on creator content for paid”
  • “We're tired of $25 CPMs on Meta”
FAQ

Common questions about
UGC Campaigns

Meta CPM includes their ad-network markup. Airaa's UGC CPM is what the brand pays the creator directly per 1,000 organic views — no ad markup, no agency cut. Once you relicense top performers for paid distribution, you pay the platform CPM separately, but the creative cost stays much lower.
By default, creators keep ownership and you have 30-day organic usage rights. Top-performing videos can be relicensed for paid ads — typically a $200–$500 flat fee for 90-day rights, set per campaign.
AI pre-checks each submission for brief compliance — hook structure, length, hashtags, disclosure language, content quality, account authenticity. Submissions that pass come into your approval queue, and you approve which videos go live. Approved videos start earning the moment they post.
AI flags it before it hits your queue, or you reject it from the queue. Creators get specific feedback (e.g. 'hook too long', 'product not visible in first 3 seconds') and can re-submit once. Repeat misses don't payout.
From brief publish to first videos live: typically 5–7 days. Full campaign cycle (50 creators, ~4M impressions): ~4 weeks.
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