Free Tool

Instagram Engagement Rate Calculator

Calculate engagement rate for any Instagram post or account, then see how it compares to 2026 benchmarks for nano, micro, mid, macro, and mega-tier creators.

Inputs

Average likes per post1.2K

10500K

Average comments per post45

150K

Follower count25K

1K5M

Tier: micro · avg ER 3.86%

Results

Engagement rate

4.98%

(likes + comments) ÷ followers × 100

Verdict

Average for your tier

Tier benchmarks

Avg 3.86% · High 6% · Exceptional 8%

Below 2% is considered low for micro creators

How this is calculated

ER = (likes + comments) ÷ followers × 100. 2026 tier benchmarks: nano (1K–10K) avg 5.2%, micro (10K–100K) avg 3.86%, mid (100K–1M) avg 2.2%, macro (500K–2M) avg 1.6%, mega (1M+) avg 1.21%. Reels typically run 1.3–1.5× higher than static posts.

More free tools