Comparison

Airaa vs Kaito

Kaito tracks attention. Airaa runs the campaigns that earn it.

Kaito is the leaderboard for crypto attention. Airaa is the campaign infrastructure web3 brands use to run sponsored content with the creators that earn it — across X, YouTube, TikTok and Instagram, with USDC and fiat payouts.

Talk to migration team See feature comparison

Why brands switch to Airaa

From Kaito to Airaa, in five reasons.

Brand-owned Community — Kaito tells you who's earning attention; Airaa lets you actually run a campaign with them
Modular campaign app store — UGC, Clipping, Aura Boards (mindshare leaderboards), and Instant Tasks
Cross-platform reach beyond crypto Twitter — TikTok, Instagram, YouTube, and X in one Community
48-hour USDC payouts to creators with automated brief, contract, and tax-form workflows
AI-verified content + tamper-proof quality scores that compound across every campaign

Feature comparison

Airaa vs Kaito,
side by side

Feature	Airaa	Kaito
Run end-to-end sponsored campaigns
Creator discovery / mindshare tracking	Cross-platform	Crypto-Twitter focused
Cross-platform reach (TikTok, IG, YT, X)		X-primarily
Brand-funded creator payouts
Automated outreach + contracts
Built-in creator community
Creator app store / integrations	20+ apps
Content library of past campaigns
Multi-currency settlement	USD/EUR/GBP/USDC
Real-time alerts (Slack + Discord)		API only

Pricing

Per campaign vs Kaito's model

Airaa

Custom, per-campaign

Pay per campaign. Brands fund creator payouts. No annual minimum.

Kaito

API + enterprise

Kaito sells data access via API and enterprise dashboards. Different category — they sell signal, not campaign execution.

What makes Airaa different

Three reasons brands pick Airaa over Kaito

Campaigns, not just signal

Kaito tells you who's earning mindshare. Airaa lets you actually book that creator, sign a brief, ship the content, and pay them. Most teams use both: Kaito for discovery research, Airaa for execution.

Cross-platform reach beyond crypto Twitter

Kaito's lens is crypto-X. Web3 brands serious about reach also need TikTok, YouTube, and Instagram. Airaa is the one platform that runs all four.

Built-in creator community + workflows

Vetted creator pool, app store, automated brief and outreach flows. Kaito doesn't have a creator side — it's a brand-side and analytics tool.

Migration

Already using Kaito for research?

Keep using it. Most Airaa customers in web3 use Kaito to identify rising creators on crypto-X, then ship campaigns to them via Airaa. Kaito tells you who; Airaa lets you book them.

Talk to migration team

FAQ

Common questions about
switching to Airaa

They serve different jobs. Kaito is an attention tracker — it tells you who's earning mindshare on crypto Twitter. Airaa is a campaign platform — it lets you actually run sponsored content with those creators across X, TikTok, YouTube, and Instagram. Most web3 marketing teams use both.

Yes. Hand us a Kaito-derived creator list and we'll match it against our verified creator pool — most overlap, and the rest we can onboard into a campaign within hours.

Yes. X is one of our four core platforms, and our largest single category of campaigns is web3 sponsored threads on X. Brands pay $1.5K–$8K per thread plus impression bonuses.

Because the audiences web3 brands want — non-degens, normie traders, professional CFOs — live on TikTok, YouTube, and Instagram. Airaa runs sponsored content there too, all measured cross-platform.

USDC by default for web3 creators, with USD/EUR/GBP/INR/BRL also supported. Settlement is 48 hours after content is approved.

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