Free Tool
Influencer ROI Calculator
Calculate ROAS, CPM, and total ROI for any influencer campaign. See how your projected return compares to 2026 industry benchmarks.
Inputs
Campaign budget$10.0K
$500$1.0M
Total reach500K
1K50M
Expected conversion rate1.2%
0.00%10%
Industry avg: 1-3% for mid-funnel sponsored content
Average order value$85
$5.00$1,000
Results
Estimated revenue
$510K
From ~6,000 conversions
ROAS
51.00× return on ad spend
ROI
5000%
(revenue − spend) ÷ spend · CPM: $20/1K
vs 2026 industry avg
Top-decile: among the best campaigns of 2026How this is calculated
Estimated revenue = reach × conversion rate × AOV. ROI = (revenue − spend) ÷ spend. Industry benchmarks 2026: average $5.78 returned per $1 spent; micro campaigns 5-8×; macro 3-5×; top-decile campaigns 18-20×.
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