Airaa
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Campaign type

A leaderboard the right voices want to win.

Aura Board is Airaa's competitive mindshare campaign for KOLs. Top voices on X and crypto-Twitter compete on a live leaderboard for a brand-funded reward pool — typically run before TGE or major launch moments.

Launch a Aura Board campaign See how it runs
Configured by Airaa team
Typical scope

~80 KOLs, ~12M est. impressions, 6 weeks

No — Airaa team configures
Self-serve
~0 KOLs
Typical KOL pool
~0M estimated
Typical impressions
0 weeks
Timeline
How it runs

From brief to USDC payout
in three steps

Reward pool
$50,000
USDC · top 10 split
Topic
Pre-TGE
Window
14 days
01

Scope and configure

Airaa team works with you to define the topic, eligible KOLs, scoring weights (mindshare vs reach vs engagement), and reward pool size.

Live leaderboard· 6d left
Live
@cryptopep@cryptopep▲2
2@chainmind@chainmind▼1
3@onchainjoe@onchainjoe▲3
4@ethdaily@ethdaily—
02

Live leaderboard goes public

Eligible KOLs see the leaderboard the moment the campaign launches. Posts, Quotes, Replies, and Spaces about your topic are tracked in real time and surface on the public board.

1
$20K
USDC
2
$12K
USDC
3
$7K
USDC
03

Reward pool splits

At the end of the window, the reward pool splits across top performers — typically 40% to #1, 25% to #2, 15% to #3, and the remainder distributed across the next 7 places. Settled in 48-hour USDC.

Pick this campaign type when
  • “Pre-TGE narrative push”
  • “Need credibility before launch”
  • “We need CT talking about us”
  • “Imminent token event or major announcement”
  • “Want a competitive mechanic among KOLs”
FAQ

Common questions about
Aura Board

Aura Board requires careful configuration — eligible KOL list, scoring weights, topic specificity, public-leaderboard visibility, and reward-pool structure. Misconfigured Aura Boards can attract the wrong creators or split the pool incorrectly. Airaa's team configures the first one with you, then you can clone the template for future runs.
By default, the top 100 KOLs on X / crypto-Twitter in your category — filtered by audience overlap with your target user. You can add/remove specific accounts during configuration. Most brands run with 60–100 KOLs for a 6-week campaign.
Mindshare = (engagement-weighted reach × topic relevance × authenticity). The platform de-weights bot engagement, repeat-from-the-same-cluster engagement, and accounts with sudden follower velocity. Scoring formula is shown to KOLs publicly so the leaderboard is fair.
Pre-TGE Aura Boards typically run $50K–$250K in pool size for 6-week campaigns. Smaller awareness campaigns run $10K–$50K for 2–4 weeks.
Yes — the campaign type works for any vertical with a vocal niche audience (B2B SaaS, fintech, DTC). It's most differentiated for web3/CT, but the mechanic of competing for mindshare on X works wherever there's a thought-leader audience.
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