Most clipping campaigns are won or lost before a single clip goes live. The brief is where you decide what clippers make, where they post it, what they can and can't say, and how they get paid, and clippers read it in about thirty seconds before deciding whether your campaign is worth their time. A vague brief gets you off-brand clips, disputed payouts, and creators who move on to the next campaign. A tight one gets you volume, on-brand hooks, and repeat clippers.
This post gives you a real, copy-paste clipping campaign brief template: not on-page prose you have to reverse-engineer, but a fenced block you can lift straight into your campaign. First, a quick walk through each field so you know what to put in it, then the template itself.
Why the brief decides the campaign
In a clipping campaign you're paying a pool of creators per verified view, not booking one creator for a flat fee. That means dozens of people act on your brief independently, at the same time, with no chance to ask follow-up questions. The document has to do the managing for you.
A good brief does three jobs at once: it tells clippers exactly what a payable clip looks like, it protects your brand from claims and edits you can't stand behind, and it removes every reason for a payout dispute later. Get those right and the campaign mostly runs itself. Get them wrong and you spend the next two weeks fielding DMs about why a clip got rejected.
A tight brief protects your brand from claims you can't stand behind, without ever scripting the creativity out of the clip.
For the full mechanics of how these campaigns work end to end, see the complete clipping guide. This post zooms in on the one artifact that sets everything else in motion.
The brief, field by field
Here's what each section is for and how to fill it in.
Campaign name. A short, memorable label. Clippers reference it in submissions and DMs, so make it specific: "Acme App: Q3 Launch Clips," not "Clipping Campaign."
Goal / KPI. State the one outcome you're optimizing for: raw reach, profile visits, sign-ups, or app installs. This tells clippers what to lean into. A reach goal means chase the widest hook; a sign-up goal means every clip should point at your handle or link.
Source content links. The library of raw material clippers cut from: livestream VODs, podcast episodes, long-form YouTube, or a folder of brand assets. Give them a spread of self-contained moments, not one video. More range means more shots at a hook that lands.
Platforms. Which surfaces count for payout: TikTok, Instagram Reels, YouTube Shorts, or all three. Most brands run all three and let clippers pick where they're strongest.
Clip length & format. Vertical 9:16, and a length window (usually 15–60 seconds). Note whether captions or subtitles are required.
Mandatory elements. The non-negotiables every clip must include: your logo or watermark, the exact handle to tag, required hashtags, and any link-in-bio instruction. This is the part clippers get wrong most, so be literal: write the exact @handle and #hashtags.
Banned elements. The claims and edits you can't stand behind. Income guarantees, medical or financial promises, competitor bashing, unlicensed music, anything that misrepresents the product. In regulated niches this section keeps you out of trouble: the crypto clipping playbook is stricter here than most.
Hook & caption guidance. Direction, not a script. Give two or three hook angles that have worked, name the tone, and then hand creative control to the clipper. The hook is where they earn their views.
CPM & budget cap. Your rate per 1,000 verified views and the total you'll spend. Payout is always views ÷ 1,000 × CPM, capped at the budget. General niches run $0.50–$2.00 CPM; crypto and finance run $3–$6. See how to pay clippers per view for how to price competitively.
Eligibility rules. The filters that keep out fraud and off-brand accounts: minimum follower or account age, a minimum view threshold before a clip qualifies, and any niche or geography requirement.
Submission & approval process. How clippers submit (link + platform), how fast you review, and what gets a clip rejected. Clear rules here are what prevent disputes.
Payout terms. When and how clippers get paid once views are verified. On clipping on Airaa, verified payouts go out in USDC within 48 hours. Fast, predictable payouts are the single biggest reason strong clippers come back.
The copy-paste clipping campaign brief template
Copy the block below, fill in every [BRACKETED] field, and publish it as your campaign brief.
CLIPPING CAMPAIGN BRIEF
Campaign name:
[BRAND]: [CAMPAIGN LABEL, e.g. "Q3 Launch Clips"]
Goal / KPI:
Primary goal: [REACH / PROFILE VISITS / SIGN-UPS / APP INSTALLS]
We are optimizing for: [ONE SENTENCE ON THE OUTCOME THAT MATTERS MOST]
Source content:
- [LINK TO VOD / PODCAST / YOUTUBE / ASSET FOLDER]
- [LINK 2]
- [LINK 3]
Notes: [BEST MOMENTS TO PULL FROM, OR "clipper's choice"]
Platforms (eligible for payout):
[ ] TikTok [ ] Instagram Reels [ ] YouTube Shorts
Clip length & format:
- Aspect ratio: 9:16 vertical
- Length: [15–60 SECONDS]
- Captions/subtitles: [REQUIRED / OPTIONAL]
Mandatory elements (every clip MUST include):
- Tag: [@EXACT_HANDLE]
- Hashtags: [#TAG1 #TAG2]
- Logo / watermark: [YES, placement notes / NO]
- Link in bio / CTA: [EXACT INSTRUCTION OR "none"]
Banned elements (clips with these are rejected, unpaid):
- No income, medical, or financial guarantees
- No competitor names or bashing
- No unlicensed / copyrighted music
- No claims not shown in the source content
- [ANY NICHE-SPECIFIC BAN]
Hook & caption guidance:
Proven angles (pick one or make your own):
1. [HOOK ANGLE 1]
2. [HOOK ANGLE 2]
3. [HOOK ANGLE 3]
Tone: [e.g. "punchy, curious, no hard-sell"]
The hook is yours. Surprise us.
CPM & budget:
- CPM: $[0.50–6.00] per 1,000 verified views
- Total budget cap: $[AMOUNT]
- Payout formula: (verified views ÷ 1,000) × CPM, capped at budget
Eligibility:
- Min. account age / followers: [e.g. 30 days / 500 followers]
- Min. views for a clip to qualify: [e.g. 1,000]
- Region / niche: [ANY REQUIREMENT OR "open"]
Submission & approval:
- Submit: [LINK TO CLIP + PLATFORM] via [AIRAA / FORM]
- Review time: [e.g. within 48 hours]
- Rejection reasons: missing mandatory elements, banned claims,
reused/duplicate clips, non-organic view spikes
Payout terms:
- Paid after views are verified
- Method: [USDC / bank] within [48 HOURS] of approval
Everything in that block maps to a decision you'd have to make anyway: the template just forces you to make each one before clippers see the campaign, instead of improvising in the DMs afterward.
Fill it in, then ship it
The brief above is deliberately opinionated because vague briefs are the number one cause of bad clips and payout fights. Spell out the guardrails, price your CPM for your niche, and keep the creative loose. Then get it in front of clippers fast: a campaign that never launches teaches you nothing.
→ See real campaigns that used briefs like this and broke out
When you're ready, you can run this exact brief natively on clipping on Airaa: paste your source content, set your CPM and budget cap, publish to the clipper network, and let verified-view payouts go out in USDC within 48 hours. The template does the planning; Airaa runs it.
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