# Clipping Campaign Brief Template

> Fill in every [BRACKET]. Delete the guidance notes before sending to clippers.
> More detail: https://airaa.xyz/blog/clipping-campaign-brief-template

## 1. Campaign
- Brand: [BRAND NAME]
- Campaign name: [CAMPAIGN NAME]
- Goal / primary KPI: [e.g. verified views, sign-ups, app installs]
- Run dates: [START] – [END]

## 2. Source content
- Where to pull clips from: [links to streams / podcast / long-form / asset folder]
- Best moments to prioritise: [timestamps or descriptions]

## 3. Platforms & format
- Platforms: [TikTok / YouTube Shorts / Instagram Reels]
- Aspect ratio: 9:16 vertical
- Clip length: [15–60s]
- Captions required: [yes / no + style]

## 4. Mandatory elements
- Must include: [logo / watermark / @handle / hashtag(s)]
- Tag: [@brandhandle]
- Hashtags: [#tag1 #tag2]

## 5. Banned elements
- Do NOT: [claims to avoid / competitors / tone to avoid / disallowed audio]

## 6. Hook & creative guidance
- Angles that work: [notes]
- Leave the exact hook to the clipper — do not over-script.

## 7. Commercials
- CPM (per 1,000 verified views): [$X.XX]
- Budget cap: [$X,XXX]
- Payout terms: [e.g. views verified, paid in 48-hour USDC on approval]

## 8. Eligibility
- Min account age / history: [e.g. 30 days, 1k followers]
- One account per clipper: [yes / no]

## 9. Submission & approval
- Submit clips here: [link / platform]
- Approval window: [e.g. 48 hours]

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Run this brief natively on Airaa → https://airaa.xyz/campaigns/clipping