How to launch a clipping or UGC campaign

Step by step

1. 1

   Open the App Store and launch either Clipping or UGC. The two forms are almost identical.

2. 2

   Pick based on the work. Clips are cut-downs of footage you already have. UGC is the opposite — something made from scratch.

3. 3

   Write your content guidelines. Enhance will structure a rough draft into rules and examples properly, so you can write plainly and let it tidy up.

4. 4

   Set your audience. If you are paying for a US audience, say so here.

5. 5

   Choose how it gets distributed: out to Airaa, or only to your community. Community gets you people who already know the brand.

6. 6

   For Clipping, set a maximum payout per clip, a minimum view count below which a clip earns nothing, and a CPM for each platform.

7. 7

   For UGC, set the rate per approved video instead, since it does not pay by views.

8. 8

   Review and launch. Once it is running, open the campaign to see every submission with the creator and views on each.