Emotional wellness · UGC campaign6.8 million impressions in a category that restricts paid advertising.
Flowy is an AI companion for venting and mood tracking. Platform policy rejects most creative that converts here, ruling out paid social. Airaa ran creator distribution instead: 612 posts, 6.8M impressions, 184 creators in 30 days.
Impressions, posts, creators and engagement are as recorded in Flowy's Airaa dashboard. Spend: 14.2K USDC. Active campaigns: 8/19.
Paid social wasn't an option
Flowy sits in one of the App Store's most restricted categories. Platforms reject creative that names a mental health problem, and ignore creative that avoids it. There's a second problem: people need Flowy exactly when they're least open to ads. Creator video solves both. A real person describing a real experience can say what an ad can't.
Slideshow content for Flowy
One creator's TikTok slideshows, tagged #flowyemotionalcompanion. One post broke 668K views.
Views are as shown on the creator's TikTok, not the campaign total above.
- 6.8M impressions in a category where paid social isn't an option
- 612 posts across 184 creators, each briefed to stay within platform policy
- Slideshow-format content proven at scale: one post alone crossed 668K views
Impressions, posts and creators are as recorded in Flowy's Airaa dashboard. Installs and signups are the client's to report and are not claimed here.
Creator distribution outperforms paid media in restricted categories, rejected creative, blocked ad accounts. We will scope a campaign against your constraints.