Docs/For Creators

Aura Points

How your Aura Score is calculated and what it unlocks in campaign eligibility.

Aura Points are earned by every creator who participates in campaigns on Airaa, regardless of your Aura Score or follower count. They are your long-term record of contribution on the platform.


How you earn Aura Points

  • Completing any Bounty
  • Submitting to a UGC or Clipping campaign
  • The better your content performs, the more points you accumulate

Aura Score vs. Aura Points

These are two different things:

Aura ScoreAura Points
What it isYour reputation score on the platformPoints accumulated through campaign participation
Who earns itAll creators (score is computed from your profile quality, engagement, and activity)All creators, earned actively by participating
Minimum threshold200 required to qualify for USDC rewardsNo minimum, everyone earns from day one
Used forBrand eligibility filters, payout ratePlatform leaderboard, future rewards

What Aura Points are used for

Right now, Aura Points are tracked and displayed on your profile. Coming soon:

  • A dedicated Aura Points leaderboard ranking the top contributors across the platform
  • Separate rewards for top Aura Points holders