# UGC Brief Template

> Fill in every [BRACKET]. Keep it to one or two scannable pages.
> More detail: https://airaa.xyz/blog/ugc-brief-template

## 1. Brand & campaign context
- Brand: [BRAND NAME]
- What we sell / who it's for: [1–2 lines]
- Campaign goal / KPI: [e.g. ad testing, awareness, conversions]

## 2. Deliverables
- Format: [TikTok / Reels / Shorts / photo]
- Length: [e.g. 20–40s]
- Aspect ratio: 9:16 vertical
- Quantity: [# of videos + # of hook variations]
- Raw footage required: [yes / no]

## 3. The angle
- Primary hook / angle: [notes]
- Problem to highlight: [customer pain]
- Key talking points: [bullet 1, 2, 3]
- Allowed claims only: [what you can/can't say]

## 4. Dos & don'ts
- Do: [natural delivery, show the product in use, ...]
- Don't: [read like an ad, over-script, ...]

## 5. Reference examples
- Videos that nail the tone: [3 links]
- Red flags to avoid: [notes]

## 6. Deadline & process
- Draft due: [DATE]
- Revisions included: [# rounds]
- Submit here: [link]

## 7. Payment & usage rights
- Fee: [$XXX] — structure: [50% upfront / 50% on approval]
- Payment method / timing: [e.g. 48-hour USDC on approval]
- Usage rights: [organic / paid ads / whitelisting] · duration: [X months] · territory: [region]

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Run UGC campaigns on Airaa → https://airaa.xyz/campaigns/ugc